One winter evening over a decade ago, I came home after an especially challenging and exhausting week at work. As I began to unwind, I wondered what advice I could offer the entrepreneurs and leaders I had met that week. Over the next hour, I wrote down the core principles that I felt mattered most. Then, tired and busy with work, I forgot about those words—until I rediscovered them weeks later. Rereading them, I realized they were as much advice for me—a set of principles I believed in and aspired to live by. Over the months that followed they began to guide my days in often unexpected ways. When I started Vitamita in 2012, they became its credo. – Amita