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Amita ShuklaEnduring EdgeImpactInspiration

Can An Idea Change the World?

By June 25, 2015 No Comments

A few years ago, a friend and I had a late night, philosophical discussion about whether an idea can change the world. Could we have a greater impact by committing ourselves to the pursuit of a dream (unsure of how to get there) or by walking a trodden path (uncertain of how it might fulfill the dream)?

While my journey with Enduring Edge is still in its early days, conversations, letters, and experiences like the ones below are fueling and inspiring it in ways I could have never imagined:

—A retired executive with Parkinson’s disease said the book helped him understand the depression associated with his condition for the first time.

Enduring Edge was selected as a required textbook for a class on “Leading Change” for Masters degree students at Johns Hopkins University this spring. Read what students had to say here.

—A Stanford GSB alum, after reading the book, shared the agenda for a Stanford MBA student/alumni retreat planned for this fall: Enduring Edge‘s concept of the 1D 2D 3D Mind is the foundational framework for the two-day event.

—A senior partner at a law firm told me that, for the first time in her life, she is giving credit to the thoughts and ideas emerging from her 3D mind.

—A successful entrepreneur in his 40s shared that the book has transformed how he uses his mind. He has stopped taking medication for ADHD and said he’s never felt better.

—An academic leader said the book changed how she thinks about food and, although she is still reading it, has already lost several pounds as a result.

—A veteran Washington DC fundraiser shared that reading the book inspired her to shift her attention from a lifetime of helping others to pursuing her own dream: to dust off and finish a book she began writing decades ago.

I just put an idea into the world. You ran with it, danced with it, and made it your own. I am sharing this here because I have become daily witness to how a simple idea can catalyze powerful change. And, if this note can inspire just one other mind to dust off a dream and bring it to life, we will all be the richer for it.