Growth. Evolution. Transformation.

All change—whether in an individual, a team, an organization, or a nation—begins in the mind. Creative solutions to challenges, trailblazing movements and ideas, and lasting behavior and culture change all start with a shift—not in “what” we think, but in “how” we think.

Our mission is to empower minds to unlock their potential.

We discover and distill timeless, universal insights on the mind across disciplines into simple, practical ideas that anyone can learn to transform how they think, create, and change. These ideas have guided curious minds including leaders, change agents, students, innovators, and entrepreneurs spanning diverse fields. Their stories humble and inspire us daily. For, we are learning, as we hope you do too, that:

“Those who learn to harness the power of their mind do more than transform their lives—they change the world.”

Enduring Edge

OUR INNOVATIONS:

Powerful Framework

The 1D 2D 3D Mind framework empowers minds to lead enduring change

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Mind-Changing Book

Enduring Edge: Transforming How We Think, Create and Change describes how to apply the framework

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Inspirational Talks

Amita’s talks, keynotes, and workshops delve into how we can each transform how we think

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Practical Tool Box

Mind Tool Box: Powerful Mantras to Unlock the Mind’s Potential offers simple “thought” tools to master the framework

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TESTIMONIALS

Amita is one of those courageous pioneers that we talk about when we think about how to envision a better future. Someone who has applied her passion and purpose in incredibly creative ways, someone who is searching for true societal impact, and has found a way to translate that in words—written and verbal… into new frameworks for understanding how we can lead and create.

Sarah Dickinson, Co-Founder, THNK School of Creative Leadership, Vancouver

Thank you for bringing in Amita – this has been my favorite topic/ week across all the courses I have taken at Johns Hopkins! She is truly an inspiration.

Graduate Student, Johns Hopkins course on "Leading Change"

I can’t thank you enough for being part of this class.... Your words have helped me understand that true leadership isn’t limited to the office or laboratory – but rather a life choice and always with us.

Graduate Student, Johns Hopkins course on "Leading Change"

BUY:

Enduring Edge is available at Amazon (Paperback + eBook) and everywhere books are sold. Signed books and The Mind Tool Box can be bought below. (Email edge@vitamita.com for bulk discounts):