Innovation. Disruption. Transformation.

All change—whether in an individual, organization, community, or nation—begins in the mind. Creative solutions to challenges, trailblazing innovations and movements, and lasting behavior and culture change are all sparked by a shift—not in “what” we think but in “how” we think.

Our mission is to empower minds to unleash their potential.

We have created a simple, new framework—on the 1D 2D 3D Mind—to transform how we think, create, and change. Stories of its impact humble and inspire us every day. For we are learning, as we hope you do too, that:

“Those who learn to harness the power of their mind do more than transform their lives—they change the world.”

Enduring Edge

LATEST:

A YEAR OF CHEER: This holiday season, we are thrilled to launch a Year of Cheer, a new, year-long postcard subscription to inspire positive energy, kindness and joy. More here.

OUR INNOVATIONS:

Powerful Framework

The 1D 2D 3D Mind framework describes the three states of mind in which we think and reveals how we can harness the strengths and conquer the weaknesses of each state to unleash our mind’s potential.

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Mind-Changing Book

Enduring Edge: Transforming How We Think, Create and Change introduces the 1D 2D 3D mind framework and weaves engaging stories with practical insights to help us gain an enduring edge over our mind.

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Inspirational Talks

From audiences of innovators, entrepreneurs, and students, to leaders in academia, industry, and government, Amita’s talks, keynotes, and workshops inspire minds of all ages to transform how they think, create, and change.

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Practical Tool Box

Mind Tool Box: Powerful Mantras to Unlock the Mind’s Potential distills insights from Enduring Edge into simple, versatile cards with unique mind tools, or mantras, to train and master the three states of mind.

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TESTIMONIALS:

Amita is one of those courageous pioneers that we talk about when we think about how to envision a better future. Someone who has applied her passion and purpose in incredibly creative ways, someone who is searching for true societal impact, and has found a way to translate that in words—written and verbal… into new frameworks for understanding how we can lead and create.

Sarah Dickinson, Co-Founder, THNK School of Creative Leadership, Vancouver

When Ms. Shukla appeared as a guest teacher, it was magic. Often blasé students engaged 100%, more than every class combined for the entire year! Not only did they engage with Ms. Shukla as she taught her theory of the mind, they understood. Tears flowed. I wish all students could access Ms. Shukla's theories of the mind. This knowledge gave my students new tools to challenge the world, new ways of thinking about their everyday problems. Ms. Shukla is truly a genius, and her theories deserve your attention.

J. Tyler, Teacher, Duke Ellington School of the Arts, Washington, DC

One of the best books I’ve ever read!... The book’s scope is much broader than the mind itself. It inspires and guides each of us toward our highest human potential. In essence I feel this is a book of great life wisdom...it is rare to see such expansive and insightful teachings expressed so concisely (200+ pages), organized so brilliantly, and expressed with such clarity and elegance in a modern work... I have a young son, and if I had to pick just a few books to share with him in his adolescent years or later when trying to understand himself and chart his life’s journey, this would definitely be one of them. I think Shukla has written a classic, and I hope over time the world will regard it as such so that millions of people may benefit from its wisdom.

Lawyer, San Francisco, CA

BUY:

Get a signed copy of Enduring Edge below. The book is also available on Amazon as a Kindle/eBook & Paperback.