Disruption. Innovation. Transformation.

In an ever-changing world, are the new norm. To survive, thrive in, and drive change we cannot just learn new skills. Today, everyone needs to think like an innovator and entrepreneur.

And that’s not a skill. It’s a mindset—a paradigm shift in how we think, create and change. One we can each learn.

Because even for innovators and entrepreneurs, as well as leaders, change agents, and each of us, how we use our mind drives how we lead our lives, communities, organizations, and the world.


Our mission is to empower minds to unleash their potential.

To lead them to spark creative and innovative thinking, succeed through failure, discover their authentic purpose, and develop an enduring edge in how they live, work and lead.

A few years ago we shared a simple framework to do just that. Stories of its impact humble and inspire us every day. For, we are learning—as we hope you do too—that:

Those who learn to harness the powers of their mind do more than transform their lives—they change the world.

We create transformative innovations:

A Powerful Framework

The 1D 2D 3D Mind Framework describes the three states of mind that drive our mindset. By learning to harness the strengths and conquer the weaknesses of each state, we can gain an enduring edge over our mind.


A Simple Book

Enduring Edge is a powerful journey into the mind. Weaving engaging stories with practical insights, it describes the 1D 2D 3D Mind framework and its power to transform how we think, create and change.


Inspiring Talks

From audiences of innovators and entrepreneurs to leaders in industry, academia and government, and students from high school to grad school, Amita’s talks inspire minds of all ages to harness their potential.


Practical Tools

Just as each mind is unique, so is each path to unlocking its potential. We’re creating a toolbox with simple, practical ways to harness the strengths and conquer the weaknesses of the 3 states of mind.


Amita is one of those courageous pioneers that we talk about when we think about how to envision a better future. Someone who has applied her passion and purpose in incredibly creative ways, someone who is searching for true societal impact, and has found a way to translate that in words—written and verbal… into new frameworks for understanding how we can lead and create.

Sarah Dickinson, Co-Founder, THNK School of Creative Leadership, Vancouver

When Ms. Shukla appeared as a guest teacher, it was magic. Often blasé students engaged 100%, more than every class combined for the entire year! Not only did they engage with Ms. Shukla as she taught her theory of the mind, they understood. Tears flowed. I wish all students could access Ms. Shukla's theories of the mind. This knowledge gave my students new tools to challenge the world, new ways of thinking about their everyday problems. Ms. Shukla is truly a genius, and her theories deserve your attention.

J. Tyler, Teacher, Duke Ellington School of the Arts, Washington, DC

One of the best books I’ve ever read! …The book’s scope is much broader than the mind itself. It inspires and guides each of us toward our highest human potential… it is rare to see such expansive and insightful teachings expressed so concisely (200+ pages), organized so brilliantly, and expressed with such clarity and elegance in a modern work… Shukla has written a classic, and I hope over time the world will regard it as such so that millions of people may benefit from its wisdom.

Amazon Review (Lawyer, San Francisco, CA)