Our mission is to empower minds to unlock their potential.
We discover and distill timeless, universal insights on the mind across disciplines into simple, practical ideas that anyone can learn to transform how they think, create, and change. These ideas have guided curious minds including leaders, change agents, students, innovators, and entrepreneurs spanning diverse fields. Their stories humble and inspire us daily. For, we are learning, as we hope you do too, that:
“Those who learn to harness the power of their mind do more than transform their lives—they change the world.”
–Enduring Edge
Covid-19 Pandemic Reading:
OUR INNOVATIONS:
Mind-Changing Book
Enduring Edge: Transforming How We Think, Create and Change describes how to apply the framework
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Inspirational Talks
Amita’s talks, keynotes, and workshops delve into how we can each transform how we think
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Practical Tool Box
Mind Tool Box: Powerful Mantras to Unlock the Mind’s Potential offers simple “thought” tools to master the framework
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