Innovation. Disruption. Transformation.

All change—whether in an individual, organization, community, or nation—begins in the mind. Creative solutions to challenges, trailblazing innovations and movements, and lasting behavior and culture change are all sparked by a shift—not in “what” we think but in “how” we think.

Our mission is to empower minds to unleash their potential.

We have created a simple, new framework—on the 1D 2D 3D Mind—to transform how we think, create, and change. Stories of its impact humble and inspire us every day. For we are learning, as we hope you do too, that:

“Those who learn to harness the power of their mind do more than transform their lives—they change the world.”

Enduring Edge



Get a signed copy of Enduring Edge below. The book is also available on Amazon as a Kindle/eBook & Paperback.


Powerful Framework

The 1D 2D 3D Mind framework is a simple tool to help you understand and shift and your mindset

Learn More

Mind-Changing Book
Learn More

Inspirational Talks

Amita’s keynotes, teaching, and workshops inspire innovators, entrepreneurs, students, and leaders

Learn More

Practical Tool Box

Mind Tool Box: Powerful Mantras to Unlock the Mind’s Potential offers a simple tool to master the framework

Learn More


Amita is one of those courageous pioneers that we talk about when we think about how to envision a better future. Someone who has applied her passion and purpose in incredibly creative ways, someone who is searching for true societal impact, and has found a way to translate that in words—written and verbal… into new frameworks for understanding how we can lead and create.

Sarah Dickinson, Co-Founder, THNK School of Creative Leadership, Vancouver

When Ms. Shukla appeared as a guest teacher, it was magic. Often blasé students engaged 100%, more than every class combined for the entire year! Not only did they engage with Ms. Shukla as she taught her theory of the mind, they understood. Tears flowed. I wish all students could access Ms. Shukla's theories of the mind. This knowledge gave my students new tools to challenge the world, new ways of thinking about their everyday problems. Ms. Shukla is truly a genius, and her theories deserve your attention.

J. Tyler, Teacher, Duke Ellington School of the Arts, Washington, DC

One of the best books I’ve ever read!... The book’s scope is much broader than the mind itself. It inspires and guides each of us toward our highest human potential. In essence I feel this is a book of great life is rare to see such expansive and insightful teachings expressed so concisely (200+ pages), organized so brilliantly, and expressed with such clarity and elegance in a modern work... I have a young son, and if I had to pick just a few books to share with him in his adolescent years or later when trying to understand himself and chart his life’s journey, this would definitely be one of them. I think Shukla has written a classic, and I hope over time the world will regard it as such so that millions of people may benefit from its wisdom.

Lawyer, San Francisco, CA